Engage to Earn

IDC GAMES's vision of gaming

"THE FUTURE OF CUSTOMER LOYALTY WILL BE TOKENIZED"

Helen Walker, Creative Content & Marketing Executive at White Label Loyalty

Loyalty programs

In a highly competitive landscape, distribution platforms strive to incorporate both developers and gamers to their service, and most importantly, to retain them. Implementing loyalty programs that help to retain players -that are so hard and expensive to obtain- is key to a stable and successful platform monetization.

Typically, loyalty programs reward users with earning points that can be changed for digital or even physical goods, and aim to create a sense of community. Today, NFT has emerged as a creative and attractive way of rewarding users.

Play-to-Earn games

Play to earn games are a type of blockchain-based games where players, not developers, own the economy, via in-game assets represented by tokens and NFTs, which have real world value. Nearly all blockchain-based games are play to earn, because they all offer verifiable ownership of in-game items and currencies that have real-world value, allowing users to recover part of the initial expenses of acquiring the NFT and native token currency that are necessary to play blockhain games.

We believe that Play-to-Earn mechanics, that are proving successful in crypto game monetization, can be applied to our platform's loyalty programs, to benefit our three main actors (gamers, developers, and influencers):

• by adding a native token currency that can be earned for free by engaging with advanced features of the platform;

• by offering the chance of turning the digital rewards they earn into non fungible token rewards (NFT).

Engage-to-Earn

This is what we call “Engage-to-Earn” mechanics: users that play our games, developers that publish their games at our platform, and influencers that advertise the games we distribute; they will all have the chance of being rewarded with useful and functional fungible and non funglible tokens, that 1) will be truly owned by them; 2) will be tradable and have a real world value.

Our loyalty programs will encourage the actors to participate of the platform's features, tools, and games, whether they are crypto friendly or not; the chance of earning native tokens and owning NFT will be added as an extra layer of engagement, not affecting the core features of the platform.

IDC Games will be open to both cryto friendly and traditional gamers, developers, and influencers.